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Dr Jaeyeon Choe

Lecturer in Tourism, Business

Telephone number

+44 (0) 1792

Email address

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Research Links

Available For Postgraduate Supervision


Dr Jaeyeon Choe obtained her PhD in Tourism Management with a minor in Cultural Anthropology from The Pennsylvania State University. As an international educator, she has been invited as a visiting scholar to Canada, Indonesia, Finland, Germany, Thailand and Vietnam. Her research areas revolve around wellness/spiritual/religious tourism, sustainable tourism development, the well-being of marginalised communities, and poverty alleviation. She is a co-editor of a book “Pilgrimage Beyond the Officially Sacred: Understanding the Geographies of Religion and Spirituality in Sacred Travel” (Routledge, 2020).

She is currently leading a project, 'Tourism for SDGs: Wellness Tourism and Sustainable Community Development in Bali, Indonesia'.

With a passion of knowledge co-creation, she actively works with the ASEAN academic communities. She successfully co-organised and co-chaired the Nexus of Migration and Tourism: Creating Social Sustainability Symposium, with Vietnam National University, Hanoi in September 2018. She also delivered several invited keynotes at sustainable tourism conferences in Southeast Asia.

She serves as an associate editor for the Tourism Geographies Journal, editorial board for the International Journal of Religious Tourism and Pilgrimage, and fellow of the Royal Geographical Society. She co-founded the Refugee and Migrant Leisure Network with community organisations and local councils based in Southern England.

She runs “Tea Time Chat Series” on YouTube, which addresses wellness and spiritual tourism, religious tourism, pilgrimage and Southeast Asia tourism with key authors and practitioners in the area. She also produces monthly stakeholder reports entitled “Asia Pacific Travel and Tourism Report” with industry partners.

Areas Of Expertise

  • Religious Tourism/Pilgrimage
  • Spiritual/Wellness Tourism
  • Sustainable Tourism Development
  • The Well-being of Marginalised Communities