Nika is an Associate Professor in Tourism and Visual Sociology at the Swansea School of Management. She is co-chair of the Visual Methods in Tourism Research Special Interest Group of the Association for Tourism and Leisure Education and Research SIG. Her research interests include visual methods and the use of participant-generated images in tourism research with a special focus on host community empowerment.
Nika joined Swansea University in September 2021, following 12 years at the University of Hertfordshire, where, amongst other responsibilities, she headed the Enterprise and Value Research Group and was School Research Tutor for the Hertfordshire Business School. Nika is now leading the MSc International Tourism Management as its Programme Director. Nika publishes her work in internationally excellent journals. She is in the Editorial board of the Journal of Destination and Marketing Management and Tourism Planning and Development.