Marketing, BSc (Hons)

You will receive a solid business foundation in your early studies, covering accounting, finance, operations management and managing people, as well as marketing. As the course continues you will begin to specialise through optional modules detailed below.

A-level Qualification
Offers for programmes in the School of Management are usually within the range of  ‘ABB-BBB’ or equivalent.

All applications are considered on an individual basis, with GCSE grades, AS Level subjects and grades, work experience, references and personal statement taken into account.

Variable offers are made dependent on subjects studied.

No A-level in Business, Economics, Maths or Accounting/Finance is required. We do not consider General Studies as an A-level subject for offer purposes. Students may combine A-levels with other qualifications below. GCSE Maths and English minimum C grade is also required.

International Baccalaureate
The School of Management will make offers to students with predicted (or achieved) IB of 32-33 or higher.

BTEC (18-unit)
The School of Management will make offers to students with predicted (or achieved) BTEC results of DDM or better.

English Language
Non-native English speakers must achieve 6.0 overall with no component less than 5.5 in IELTS or equivalent tests.

For students who fall short of only the English language requirement we offer a range of pre-sessional training programmes that you may take before starting your degree programme.

International Qualifications
View the international qualifications that we accept, and the level required, for International Students (non EU) and EU Students.

 

Foundation Year options: BSc Marketing with a Foundation Year

UK Students
A foundation year is available for students who do not achieve the grades necessary for their chosen degree programme.
International/EU Students
Please visit The College website for course information and entry requirements.

We are proud to provide an outstanding educational experience, using the most effective learning and teaching approaches, carefully tailored to suit the specific needs of your course. Apart from a small number of online-only courses, most of our courses consist of in-person, on-campus teaching, enabling full engagement with your lecturers and fellow students.

Practical skills sessions, lab work seminars, and workshops predominantly take place in person, allowing for group working and demonstrations. We also operate virtual labs and Simulated Learning Environments which will facilitate greater access to training opportunities in the future. However, our approach also includes the use of some online learning to support and enhance traditional face-to-face teaching. 

Online learning may take place ‘live’ using software such as Zoom, allowing you to interact with the lecturer and other students and to ask questions. Lecture recordings also allow for more flexibility to revisit material, to revise for assessments and to enhance learning outside of the classroom. Some modules have extra resources in Canvas, such as videos, slides and quizzes enabling further flexible study.

This course offers some modules taught through the medium of Welsh or bilingually for students who consider themselves to be fluent Welsh speakers. For more details on the provision available see the Welsh Provision expander below.

Some provision

There are opportunities for Welsh speakers to study some elements of this course through the medium of Welsh but there is not yet enough provision to reach 40 credits in each year.

Academi Hywel Teifi is here to support you throughout your time at Swansea University. We can offer you:

• Access to generous Welsh-language study scholarships or bursaries.
• Access to modules taught wholly or partly in Welsh.
• Access to the Arwain mobile app for the latest information about Welsh-medium courses and modules available to download free on the App Store and Google Play.
• An interview through the medium of Welsh when applying for a place.
• The option to receive your personal correspondence in Welsh, English or bilingually.
• The option to write and submit your coursework or exams through the medium of Welsh (even if you have chosen to study in English), and your work will be marked in Welsh.
• A Welsh-speaking Academic Mentor.
• One-to-one support to improve your academic Welsh language skills.
• An opportunity to gain an additional free qualification that serves as evidence of your Welsh language ability for future employers.
• Opportunity to be a member of the Swansea University Branch of the Coleg Cymraeg Cenedlaethol.

To learn more about the above and all the opportunities available to you through the medium of Welsh, visit Academi Hywel Teifi's undergraduate pages.

This course is accredited by the Chartered Institute of Marketing (CIM) Accredited Degree programme and provides students with two exemptions from a core module towards the CIM Level 4 Certificate in Professional Marketing or one exemption from a core module towards the CIM Level 6 Diploma in Professional Marketing*.

*depending on module selection

To claim the exemptions students will need to register as a CIM member within 3 years of graduating and then have up to 5 years from graduating to complete the additional module(s) to gain the full qualification. A list of exempt modules and further information can be found on the CIM Accredited Degree website.

Students must be members of the CIM to study additional modules (and access support material). Visit CIM’s membership pages for up to date membership costs.

What are the benefits of Professional Accreditations?
- Get a head start: Professionally accredited degrees will exempt you from specific early-stage professional exams/qualifications meaning you get a kick-start in your career.
- Support: Sign up for a student membership and start taking advantage of professional body career support as well as connections with peers and experts. It looks good on your CV and helps prepare you for employment.

NOTE:
For many professions, studying an accredited course is only the first step to becoming fully qualified.
You can check with the relevant professional bodies for other specific requirements.

For more information see our Professional Accreditation page.

You will be taught by a team of experienced academics from research, academic and industry backgrounds. Their wide-ranging knowledge and expertise is linked closely with the module content you are taught, ensuring you learn the most relevant and up to date information and develop skills required for a dynamic marketing career.

Find out more about our academic staff by visiting our staff profiles.

Fees for full time Undergraduate UK students may be increased in subsequent years of study by an inflationary amount determined by Welsh Government.

Fees for full time Undergraduate EU/International students will increase by 3% for each subsequent year of study.

During a sandwich year (e.g. year in industry, year abroad or placement year) a lower fee will apply. For more information visit our tuition fees page.

You can find further information of your fee costs on our tuition fees page.

You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page.

Current students: You can find further information of your fee costs on our tuition fees page.

You may be eligible for funding to help support your study.

To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page.

Academi Hywel Teifi at Swansea University and the Coleg Cymraeg Cenedlaethol offer a number of generous scholarships and bursaries for students who wish to study through the medium of Welsh or bilingually. For further information about the opportunities available to you, visit the Academi Hywel Teifi Scholarships and Bursaries page.

The School of Management also offers a Developing Futures Scholarship for international undergraduate students who have an offer to study at the School of Management. The scholarship is to the value of up to £2,000 for one academic year, which is automatically deducted from tuition fees.

The scholarship package encourages students to develop a number of professional skills whilst working with the School throughout the academic year.

 

Access to your own digital device/the appropriate IT kit will be essential during your time studying at Swansea University. Access to wifi in your accommodation will also be essential to allow you to fully engage with your programme. See our dedicated webpages for further guidance on suitable devices to purchase, and for a full guide on getting your device set up.

You may face additional costs while at university, including (but not limited to):

• Travel to and from campus
• Printing, photocopying, binding, stationery and equipment costs (e.g. USB sticks)
• Purchase of books or texts
• Gowns for graduation ceremonies

Depending on module selection and completion, students may graduate with two exemptions from a core module towards the CIM Level 4 Certificate in Professional Marketing or one exemption from a core module towards the CIM Level 6 Diploma in Professional Marketing. To claim module exemptions students will need to register as a CIM member within 3 years of graduating and then have up to 5 years from graduating to complete the additional module(s) to gain the full qualification. Students must be members of the CIM to study additional modules (and access support material). Visit CIM’s membership pages for up to date membership costs.

Swansea Employability Academy (SEA) will support you at each stage of your career journey helping you build a bright future.

Our career support services include:

• Employability workshops, employers’ talks, bespoke events and careers fairs
• Individual advice and guidance from professionally qualified Careers Advisers
• Help with finding jobs, internships, work placements and volunteering opportunities
• Access to information resources on a wide range of career management topics
• Advice and guidance on postgraduate study and funding
• Funding to support student internship opportunities and Student Society/Club events.

We also provide help and advice for Swansea University Alumni up to two years after you graduate.

The School of Management also has a dedicated in-house Employability team offering additional support.
During your time with us, you’ll have the chance to:

• Join our Employability Mentoring scheme and get mentored by an employer who can help you with the transition from student to working professional
• Get the opportunity to speak to our growing Alumni Community
• Work and network with employers from a range of national and multi-national companies through our seminars and events
• Boost your skills and meet employers during our Employability Module, which is run twice a year
• Get supported in opportunities to work a year in industry or to study abroad.
• Take advantage of unlimited 1-2-1 support to develop your career experience
• Stay in touch for support for five years after you graduate

Discover how our in-house Careers Service can support you.

As well as subject specific support by college teaching staff and your personal academic mentor, the Centre for Academic Success provides courses, workshops and one-to-one support in areas such as:

• Academic writing
• Maths and statistics
• Critical thinking
• Time management
• Digital skills
• Presentation skills
• Note taking
• Revision, memory and exam techniques
• English language skills (if English is not your first language).

In addition, if you have a Specific Learning Difficulty (SpLD), disability, mental health or medical condition, the Centre for Academic Success have Specialist Tutors to support your learning, working alongside the Disability Office and Wellbeing Service to support all your needs and requirements whilst studying at Swansea University.

To learn more about study abroad, visit our Go Global webpages. Enrolment on a programme with a semester/year abroad does not guarantee you a semester/year abroad placement. Spaces are limited and subject to a competitive selection process. In the event you do not secure a semester/year abroad placement, you will be transferred to the standard variant of your degree scheme without a semester or year abroad.

International summer programmes are open to students from all colleges. Programmes typically range from 2 to 6 weeks, across destinations such as China, Zambia, South Korea, Japan, Canada and across Europe. For more information about programmes and eligibility visit our Summer Abroad webpages.

Apply now – UK, EU and international students.

For further guidance please visit our how to apply pages.

EU students - visa and immigration information is available and will be regularly updated on our information for EU students page.

We recommend that you submit your application to our courses as early as you can in advance of our application deadlines. Courses will close earlier than the application deadlines listed if all available places are filled. You can find further information on our Application Deadlines webpage.

You can undertake our Year in Industry degree variant, which is a four year degree with a year’s work placement in a chosen industry. Gain real-world industry experience, network and collaborate with leading business thinkers, and practically apply your theoretical knowledge in the workplace.

You do not need to decide on your preferred placement route on application, you can decide throughout your first year of study.

Get in touch with our Employability Team for more information.